June 21, 2024

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New YouTube Policy: Creators Must Disclose AI-Generated Content Dates

2 min read
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New YouTube Policy Requires Disclosure of AI-Generated Content Dates

YouTube has recently announced a new policy that mandates creators to disclose when content, which viewers may mistake for real, has been produced using artificial intelligence. This move by the platform aims to address concerns arising from the increasing difficulty in differentiating between authentic and synthetic media, particularly in light of the potential risks posed by AI and deepfakes, especially in the context of the forthcoming U.S. presidential election.

The New Disclosure Tool

As part of the initiative, YouTube is introducing a new tool in Creator Studio, which will require creators to reveal when content that could be misconstrued as depicting real individuals, places, or events has been created using altered or synthetic media, including generative AI. This requirement is intended to prevent viewers from being misled into believing that a synthetically-created video is genuine.

Scope of the Policy

The policy targets videos that feature the likeness of realistic individuals and those that alter footage of real events or locations to appear authentic. For example, creators will have to disclose digitally altered content in which one individual’s face has been replaced with another’s or when a person’s voice has been synthetically generated to narrate a video. Additionally, disclosure is required for content that creates realistic depictions of fictional major events, such as a tornado approaching a real town.

Labeling and Enforcement Measures

Most videos will have a disclosure label appear in the expanded description, with more prominent labels displayed for videos touching on sensitive topics like health or news. Viewers can expect to see these labels across all YouTube formats in the coming weeks. YouTube also plans to enforce measures for creators who consistently neglect to use the required labels. In instances where a creator fails to add a label, particularly for content that has the potential to mislead, YouTube will intervene by adding the labels itself.

Conclusion

YouTube’s new policy regarding the disclosure of AI-generated content production dates represents a proactive step toward addressing the challenges posed by synthetic media. By implementing these measures, YouTube aims to maintain transparency and accountability while mitigating the impact of misleading or deceptive content on its platform.

Key Points:

– YouTube has announced a new policy requiring creators to disclose when content is produced with AI to prevent viewers from being misled.
– The policy targets videos featuring the likeness of realistic individuals and those altering footage of real events or locations to appear authentic.
– Most videos will have a label appear in the expanded description, with more prominent labels displayed for sensitive topics like health or news.
– YouTube plans to consider enforcement measures for creators who consistently neglect to use the required labels, adding them itself if necessary.

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