February 27, 2024


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Breaking News: MyRealTrip Secures $56.7 Million in Series F Funding to Transform Post-Pandemic Travel Tech Industry

2 min read

MyRealTrip’s Multimillion-Dollar Investment Unveiled

MyRealTrip, the Seoul-based travel tech company, has recently secured a substantial $56.7 million in Series F funding. As the global tourism industry rebounds to pre-pandemic levels, this injection of capital will enable the company to drive business expansion and product innovation, alongside scaling up its workforce. This funding milestone places MyRealTrip at the forefront of the post-pandemic travel tech industry, gearing up to become a super app in the travel sector. Let’s delve into the details of this significant development.

Transforming the Travel Industry

CEO of MyRealTrip, Donggun Lee, highlighted the company’s humble beginnings and its evolution into a comprehensive travel platform. The company, now 12 years old with 7.9 million users in South Korea, is poised to offer a wide array of travel booking services, including flights, accommodations, activities, and local transportation. Through partnerships with numerous travel agencies, hotel platforms, and airfare comparison service providers, MyRealTrip aims to provide seamless access to a variety of travel-related services globally, including tours, activities, restaurants, local transportation, and accommodations.

Financial and Operational Growth

Despite the challenges imposed by the pandemic, MyRealTrip not only survived but thrived. The company’s revenue has surged threefold since 2022, and it recorded a gross merchandise volume (GMV) of $746 million in 2023. Looking ahead, MyRealTrip aims to double its GMV and achieve an EBITDA of $12 million in the current year. This substantial growth has propelled the company’s valuation to new heights, positioning it as a formidable player in the industry.

Strategic Ventures and Investments

In navigating the turbulent landscape of the pandemic, MyRealTrip strategically prioritized domestic tourism, culminating in the acquisition of Startrip in 2022. This move positions them to capture the influx of foreign tourists visiting South Korea, particularly those interested in K-pop-themed experiences. Beyond acquisitions, strategic investments in platforms catering to family travel and co-working spaces for digital nomads underscore the company’s commitment to diversifying its services and engaging various traveler segments.

Technological Advancements and Future Prospects

Technology lies at the heart of MyRealTrip’s long-term strategy, leveraging AI chatbots for customer service and placing emphasis on further technological investment, including AI capabilities. With plans for an initial public offering (IPO) on the horizon in 2026, MyRealTrip is poised to align its technological prowess with its business expansion plans, setting the stage for further growth and innovation.

Key Points:

– MyRealTrip secures $56.7 million in Series F funding to accelerate business expansion and product innovation.
– The company aims to become a super app in the travel industry, offering a wide range of travel booking services globally.
– Despite the pandemic challenges, the company experienced significant financial growth, with revenue surging threefold since 2022.
– Strategic ventures, acquisitions, and investments emphasize the company’s commitment to diversifying its services and engaging various traveler segments.
– Future plans include further technological advancements and an anticipated initial public offering (IPO) in 2026.

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